THE ORDINARY
Created by the Canadian group DECIEM , The Ordinary is a skincare brand recognized for its transparent, scientific and accessible approach to beauty. It quickly established itself in the world of skincare thanks to effective formulas highlighting targeted active ingredients at affordable prices.
The brand is distinguished by minimalist treatments formulated around recognized active ingredients such as hyaluronic acid , niacinamide , retinol , exfoliating acids or even vitamin C . Each product is designed to meet specific skin needs: hydration, radiance, imperfections, irregular texture or signs of aging.
With its refined packaging and its message focused on simplicity and transparency, The Ordinary makes expert care more understandable and accessible to everyone. The brand favors high-performance formulations, without superfluous ingredients, in order to offer customizable routines adapted to each skin type.
Innovative and modern, The Ordinary has become an essential reference for those looking for effective, targeted and science-based care.
Niacinamide 10% + Zinc 1% from The Ordinary is a concentrated serum based on vitamin B3 (niacinamide) and zinc, specially formulated to help reduce the appearance of imperfections, regulate excess sebum and visibly improve the radiance and evenness of the complexion. Its light water-based texture penetrates quickly into the skin without leaving a greasy film....
The Anti-Imperfections Set from The Ordinary is a complete routine specially designed for skin prone to imperfections, visible pores and excess sebum. This set brings together three essential treatments that act in synergy to cleanse the skin, unclog pores and improve the overall appearance of the complexion. Thanks to targeted and effective...
Volufiline™ Targeted Plumping Serum 92% + Pal-Isoleucine 1% * from The Ordinary is a concentrated treatment designed to visibly improve the appearance of volume and firmness in certain areas of the face. Its formula combines Volufiline™ , an active ingredient known for its plumping action, with Pal-Isoleucine , a peptide which helps...
The Multi-Peptide Serum for Eyelashes and Brows from The Ordinary is a targeted treatment designed to improve the appearance of eyelashes and eyebrows by giving them a fuller, fuller and healthier appearance. Its lightweight formula combines several peptide technologies known to help strengthen and revitalize hair over time. Thanks to its precision applicator, the...
GF 15% Solution from The Ordinary is an advanced pro-aging serum formulated to help reduce the visible signs of skin aging and improve overall skin quality. Its formula contains a 15% concentration of biomimetic growth factors, designed to support skin renewal and contribute to smoother, firmer and more even-looking skin. Thanks to its light...
The Salicylic Acid Mask 2% from The Ordinary is a purifying treatment designed to deeply cleanse the skin, unclog pores and reduce the appearance of imperfections. Thanks to its formula enriched with 2% salicylic acid , it exfoliates the surface of the skin and acts inside the pores to eliminate excess sebum, dead...
